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念动文化是专门致力于的电影视觉开发(Vis-Dev)、影视IP视觉转化,以及原创电影开发的公司。


念动文化拥有业内一流的国内、外艺术家团队,为电影项目提供包括概念设计、视觉逻辑策划、故事板等内容在内的视觉开发/VisDev的一站式解决方案。念动文化旗下的艺术总监团队经验丰富,参与过国内外各类知名电影的创作,包括《流浪地球》、《白蛇》、《长城》、《赤壁》、《画皮2》、《大圣归来》、《X-man》等。全力为客户电影项目打造最完美的视觉呈现。

念动文化组建于2014年,成立后既与业内顶级电影视效公司Base Fx建立独家合作,为Base影业开发创作了《天火》/Sky Fire 等数部原创电影、动画项目。并且联合参与开发创作了《流浪地球》、《混世四猴》、《天气预爆》、《三生三世十里桃花》、《图兰朵》等热门电影、以及许多未公布的国内外大制作电影。

在电影《流浪地球》的创作过程中,公司团队以“视觉开发/VisDev”的思路方法、流程管控,完成了全片的概念设计以及故事板设计的工作。这是“视觉开发/VisDev”工作的一次彻底、完全的融入到工业化制作环节的宝贵尝试。该片也在2019年初上映后取得了票房、口碑的巨大成功,赢得各界的认可。

念动文化懂电影、懂创作、懂客户、善于沟通。我们强调电影视觉开发/VisDev的原创性以及流程管理。将复杂、主观、易反复的艺术开发创作环节,用严谨的流程化创作方法,为高质量创作结果和客户满意度提供明确预期及保障。

Gathering top Chinese and international artists, Ideomotor provides all-inclusive visual development solution for motion pictures, including concept design, visual storyline planning, storyboard and more. Our highly experienced artistic director team have led and partipated in many notable productions, including The Wandering Earth, White Snake, The Great Wall, Red Cliff, Painted Skin: The Resurrection, Monkey King: Hero is Back, X-men and so on. We aim at creating exceptional visual presentation for our clients.

Established in 2014, Ideomotor formed an exclusive partnership with Base FX, the industry's top VFX company in China. We have developed multiple original films and animations, as well as jointly developed The Wandering Earth, Monkey King 4, Airpocalypse, Once Upon a Time, Turandot among other well-known films, including many to-be-announced domestic and international productions.


During the creation of The Wandering Earth, the team completed concept design and storyboards, incorporating the VisDev workflow and management. This was a significant step to thoroughly integrate visual development into the streamlined production process. After its theatrical release in early 2019, The Wandering Earth achieved great successes at box office and ratings, and gained recognition from a wide variety of audiences.

We understand films. We understand creation. We understand our customers and we know how to communicate. We highlight the originality in visual development and project management. By employing professional workflow, we reshape the complex and abstract visual development process into a clear productive evolution.

Ideomotor guarantees high-quality creative results and customer satisfaction.


张勃

念动文化 创始人 CEO



电影概念艺术指导,故事板设计总监,美术指导;动画导演。

中国传媒大学戏剧影视学院美术系教师。

中国电影美术学会CG艺术专业委员会常务副主任。

CCAC中国CG艺术研究院高级研究员。


毕业于北京电影学院动画学院,硕士就读期间专注于动画创作及理论的研究,本科期间攻读动画导演专业。从影十余年。代表作《流浪地球》,该片担任概念艺术指导,故事板总监;

部分参与制作电影:《流浪地球》、《邪不压正》、《混世四猴》、《守龙者》、《天火》、《Star Fall》、《三生三世十里桃花》、《同桌的你》、《画皮2》、《The Man with Iron Fists》、《太阳照常升起》,《一个陌生女人的来信》


参与电影““有人赞美聪慧63届柏林电影节新生代单元提名,角逐水晶熊奖。该片同获15届中国电影华表奖,优秀少儿影片奖。在该片中任动画导演职位。


参与电影《流浪地球》获第二十六届北京大学生电影节最佳影片奖,该片任概念艺术指导及分镜故事板总监职务。


Zhang Bo(TonyZ)

Founder and CEO of IDEOMOTOR Studio

Concept art director, storyboard director, art director; animation director.

Lecturer of Film and Television, Communication University of China.

Executive deputy director of the CG Art Committee in the Chinese Academy of Motion Picture Arts.

Senior researcher of CCAC CG Academy of Arts, China.

B.A in Animation, Beijing Film Academy.

M.A in Animation, Beijing Film Academy, focus on animation creation and theory. 


Noticeable work:

 "The Wandering Earth", conceptual art director and storyboard supervisor


Other works: 

The Wandering Earth, Hidden Man, Four Dimitrios Monkeys, Dragonkeeper, Sky Fire, Star Fall, Eternal Love, My Old Classmate, Painted Skin 2, The Man with Iron Fists, 

The Sun Also Rises, Letter From an Unknown Woman


Award: 

The film The Wandering Earth nominated by best film of the 26th BSFF

The film Don’t Expect Praises win the award of The Best children’s film of Ornamental Column Awards 


Nicolas Vallet

念动文化 艺术总监(Live-action film)

主管实拍电影项目的视觉开发工作。《流浪地球》首席概念设计,资深影视、游戏概念设计师,美术指导,善于世界观整体视觉设计构建。

曾参过《X战警-逆转未来》、《长城》等多部大片的概念、美术设计。


Nicolas Vallet is a concept designer and art director for the movie, television and game industry. He specialize in world-building - creating coherent designs that will help push the story forward. He worked on several international projects, including X-men: Days of Future Past and The Great Wall, before joining the concept team at IDEOMOTOR.


郑学志

念动文化 艺术总监(Animated film)

主管动画电影项目的视觉开发工作。主导多部实拍和动画电影前期设计与制作,熟知动画电影的制作流程。曾担任追光动画,担任设计组组长。

作品包括《白蛇:缘起》、《武林外传》、《有人赞美聪慧,有人则不》、《大圣归来》 、《小门神》、和《猫与桃花源》等。

Xuezhi Zheng

Artist Director of Animation Film

 Responsible for visual development of animated film projects. Lead the preliminary design and production of many live-action and animated films, familiar with the production process of animated films. Has been the leader of the design team of Light Chaser Animation Studios


Works: 

White Snake, My Own Swordsman, Some Praise Wisdom, Some Don't, 

Monkey King: Hero Is Back, Little Door God, Cats and Peachtopia.


郑春明

念动文化 首席电影概念设计师


电影概念艺术指导,电影造型设计师,故事板设计师,插画师;

中国电影美术学会、CG艺术专业委员会会员;


毕业于北京电影学院,是中国最早参与概念艺术领域实践的艺术家之一。从事概念艺术设计十余年,期间参与国内、外众多国内外有影响力的大制作影片。代表作《赤壁》、《温故一九四二》、《狄仁杰之通天帝国》

参与制作电影:《赤壁》、《画皮2》、《太平轮》、《通天帝国》、《红楼梦》、《一代宗师》、《封神传奇》、《悬崖之上》、《黑洞效应》、《春江花月夜》、《一起闹天宫》、《查理九世》、《日月传奇》、《钟馗伏魔》、《七剑》。

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